
Africa’s Growing Luxury Market: The Role of High-Net-Worth Insurance
With Africa’s millionaire population set to rise by 65% over the next decade, the continent is emerging as a key growth market for global luxury brands.
Collectible alternative asset classes gaining in popularity but insurance of items with legacy not to be overlooked
High value wine and diamond collections with their origins in nobility – which attract the fascination of the world’s wealthiest collectors and ordinary citizens alike – are in the spotlight.
An unopened bottle of wine from 1821, which was originally destined for French Emperor Napoleon Bonaparte, was sold for a record-breaking price of R967 300 at an auction in South Africa recently. It is estimated that only 12 bottles of this rare wine still exist today. The jewellery of Marie-Antoinette – who reigned as the French queen in the 1700s – is going under the hammer in Geneva on 9 November, and with bracelets consisting of 112 diamonds, they are expected to fetch between $2 and $4 million dollars.
But collectors are being cautioned to not overlook the importance of insurance when investing in unique pieces.
“While the sentimental value or uniqueness of the item cannot be replaced in the event of a loss, insurance can put the collector back in the same financial position prior to when the loss occurred. And given the huge financial outlay to get ownership of a unique item, insurance is critical for collectors to protect against potentially being out of pocket,” says Tarina Vlok, General Manager at Elite Risk Acceptances, a high-net-worth insurer and subsidiary of Old Mutual Insure.
Protecting collectible assets that come with history, heritage, and legacy
She says that while typical domestic policies are designed to cover a home and what’s inside, there is sometimes limited coverage for valuable possessions – such as jewellery, fine art, wine and spirits, and antiques – that may get lost, stolen, or damaged.
“Speak to your broker or insurer to find out what is the best way to accommodate high value items,” says Vlok, adding that it makes sense to work with a specialist insurer who understands the market for high value items, as not all insurance policies are created equal.
She says that there are significant risks that collectors face when purchasing one-of-a-kind pieces, including damage during transit if purchased at auctions, or from events like fire or water, or even theft.
“For example, it sometimes happens that antiquities come into the market illegally or are bought on the black market and sold to an innocent and unknowing collector. If the collector has to give it back to the legal owner, a specialist high net worth insurer may compensate the client a portion of the loss.”
What to know about insuring rare items
The first step for collectors is to get the item appraised by a specialist. “Professional appraisers, who use a wealth of technical data and specialised information to determine the replacement value of rare items or collections, are essential to help investors adequately insure their collections.”
She adds that the value of a rare asset is influenced by various factors; including exchange rates, global trends as well as whether or not the item’s investment class has grown.
It is important that these items are insured on an agreed value basis, where collectors and insurers mutually agree the replacement value before a loss occurs. This agreed value is then what will form the basis of the compensation in the event of a loss. The insurer will try to source the exact item for you, but in the case of an item being irreplaceable, your insurer would compensate you financially for the loss based on the agreed value.”
Below are her top tips for how to go about insuring special and collectible items:

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